Tag: technology
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AppLovin’s Q2 2024 Earnings: A High-Growth Standout in Ad Tech
AppLovin reported its second-quarter 2024 earnings on Wednesday, August 7, showcasing a robust financial performance that highlighted the company’s growing strength in the digital advertising and app technology sectors. With significant gains in both revenue and profitability, AppLovin continues to build on its momentum, driven by the powerful performance of its AXON technology and strategic…
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Likely Scenarios After Google’s About Face On Cookie Deprecation
There was much hand wringing in the industry over the last couple of days on how @Google’s announcement not to deprecate third-party cookies in #Chrome and instead give users a choice might be implemented exactly, and what the consequences might be for revenue. Let’s look at what Google has said precisely and then look at…
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Why Did Amazon Never Try Radio-Like Ads on Its Echo Devices?
Marketing on @Amazon’s #Echos never went anywhere beyond some intrepid experiments, for example, by Campbell’s Kitchen (recipes) and Tide (stain removal tips). The only thing that might have turned things around for marketers would have been radio-like ads – which to my knowledge, Amazon never tried. Perhaps that was a bridge too far. Certainly, many…
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Google: No Third-Party Cookie Deprecation After All?
Big news out of @Google’s Privacy Sandbox team. It “proposes” to not deprecate third-party cookies in #Chrome after all and instead give users the choice to ban cookies browser-wide. If this came to pass, it would be great news for just about everyone in the industry. Publishers would no longer have to fear losing 20%…
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Criteo and Microsoft Partner In Retail Media
The retail media partnership between @Criteo and @Microsoft is a win for both, even if it suggests Microsoft is getting out of retail media AdTech. As part of the deal, Criteo will provide retail media inventory to Microsoft’s tens of thousands of advertising clients, all of which are seeking ways to battle signal loss by…
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Google Will Blow Through New Cookie Deadline As Well
The new Google timeline for phasing out 3rd-party cookies -the first four months of 2025- is unrealistic as well. There are just too many issues that are still unresolved. I’ve written before about the IAB Tech Lab stating that many functionalities the Privacy Sandbox is supposed to support don’t work. None of these items have…
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Tesla Hits Reset Button as Reality Catches Up
Today was a rough day for Tesla and its CEO Elon Musk. The electric vehicle pioneer announced layoffs of around 10% of its workforce, or more than 14,000 employees. While Tesla has had sizable layoffs in the past, this latest round signals that the company’s reality check has arrived. The heady days of Tesla being…
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What HubSpot Acquisition Would Mean For Google – And For Salesforce And Adobe
In recent news, there have been rumors that Google is eyeing an acquisition of HubSpot, a cloud-based customer relationship management (#CRM) and marketing automation platform with an estimated market value of $35 billion. This deal could have significant implications for both companies and the broader tech landscape. Upsides for Google: If this deal goes through,…
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Will Apple Use Google’s Gemini LLM To Power Search And Siri?
I would find it surprising if @Apple decided to use Gemini as an extension to its $20B-a-year deal to license search from Google, or, beyond that, to use Gemini to power #Siri. That is for two reasons: One, it has only been three weeks since Gemini showed us the female pope and female Asian Nazi…
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TikTok Will Stay After Likely Sale, Remain Channel Into Young Demos
At this point, the fracas over TikTok will likely play out like this: The bill forcing TikTok-owner ByteDance to either sell the service or be banned will be passed into law after the November 2024 election. ByteDance will challenge the new law in courts. This may take a couple of years to settle, but eventually…