DRIVING DEMAND FOR ADTECH PRODUCTS

Make complex products easier to understand for buyers – and easier for sales teams to sell.

The AdTech landscape is evolving at breakneck speed, and standing out requires more than data – it requires a trusted, independent voice and research that helps your team win.

W Media Research helps AdTech vendors and publishers turn complex products, market shifts, and competitive advantages into demand. We combine senior-level industry expertise, research, and high-impact content to arm your sales and marketing teams with the evidence, arguments, and assets they need to move prospects from interest to action.

That can mean an analyst-written white paper that gives sales a reason to re-engage accounts, a webinar built around a buyer problem your product solves, a competitive battle card that sharpens the pitch, or a market forecast that establishes the size and urgency of an opportunity.

Our Three Offers

AdTech Influence and Sales-Enablement Retainers

Ongoing access to W Media Research for companies that want a sustained market voice, sharper sales arguments, and a steady flow of independent research and content.

Retainers are designed around a simple objective: arm your sales and marketing teams with credible third-party insight that helps create conversations, overcome objections, differentiate your product, and win deals.

Trial Retainers
Trial Retainer – Single-Quarter Engagement

  • On-demand access to analyst: one scheduled call per month with the analyst – 24- to 48-hour turnaround for calls, messages, emails
  • Full research access (at least three research notes per quarter on the most important hot subjects in digital advertising/AdTech)
  • Editorially independent social media and W Media Research website coverage of your company’s news (amplification)
  • One guest blog post (ghostwritten or bylined contribution)

Cost: $12,000

Trial Retainer – Sponsored Deep-Dive

Typical engagements can include:

  • One analyst-written research brief, white paper or buyer’s guide
  • One custom webinar, executive briefing, or sales presentation
  • Sales-ready battle cards with proof points and talking points
  • One competitive or positioning diagnostic teardown

Cost: $12,000

Core Retainer – Annual Engagement
For companies that need ongoing analyst access and a consistent stream of credible market-facing content.

  • Priority access to the analyst: one advisory call or substantive inquiry per month. Could be a minor ad hoc research engagement: excerpts, charts, data points, and talking points for sales, marketing, strategy
  • 24- to 48-hour turnaround target for calls, messages, emails
  • Editorially independent social media and W Media Research website coverage and analysis of strategically important company news
  • Two analyst-written or bylined articles annually
  • One annual strategic presentation for executives, sales, or marketing
  • Full research access (at least twelve research notes per year on the most important news and trends in digital advertising/AdTech)

Cost: $30,000

Premium Retainer – Annual Engagement
For companies that want WMR integrated more deeply into GTM strategy and sales enablement.

  • Everything in the Core tier
  • Two semi-annual strategic advisory presentations for your team, including Q&A (on trends, competitive shifts, regulatory changes, etc.): Q2 presentation “Second Half-Year Trends in Digital Advertising” and Q4 presentation “Next Year’s Trends in Digital Advertising”, tailored to the client’s market, risks, opportunities, and GTM priorities.

Cost: $45,000

Custom annual packages above $45,000 are available for companies that want a more extensive program of commissioned research, content, executive advisory, and sales enablement.    

Reach us at info@wmediaresearch.com to get started.

Sales Enablement and Go-To-Market, Advisory

Need to give sales sharper weapons, strengthen a product story, or clarify your strategy? WMR offers project-based sales enablement and go-to-market deliverables as well as senior-level strategy and business consulting.

Sales Enablement And Go-To-Market

We create independent, research-driven assets designed to help your sales and marketing teams generate demand and win business, including:

  • White papers and infographics
  • Webinars and fireside chats
  • Analyst Q&As on a market, technology, or product as a document or video
  • Sales battle cards, objection-handling guides, and sales briefings
  • Blog posts, media articles, and video interviews
  • Speeches and panel participation
  • Case studies
  • Buyer guides

A typical package might combine a research-driven white paper, a custom webinar, a competitive battle card, and a sales briefing – giving marketing a campaign platform and sales a set of concrete tools for prospect conversations.

Advisory

Flexible senior-level help for major decisions and difficult market questions:

  • Strategy and product roadmap consulting
  • Business development support
  • Market and competitive landscape assessments
  • Competitive intelligence
  • Market-entry and expansion assessments
  • Vendor and partner evaluations
  • Buyer/customer perception diagnostics
  • Product and positioning diagnostic teardowns

Book an hour, a day, or an annual retainer (see above) for ongoing access to our analysts and all published research.

Reach us at info@wmediaresearch.com to get started.

Custom Research

Quantitative Research

Custom data and modeling to size opportunities, forecast growth, benchmark performance, and support investment or GTM decisions:

  • Total addressable market (TAM) studies and opportunity assessments by AdTech segment
  • Five-year market forecasts
  • Competitive revenue and growth benchmarking, vendor market-share assessments
  • Buyer and industry sentiment surveys
  • Case studies

Deliverables can include interactive Excel models, executive-ready PowerPoint decks, research reports, white papers, and presentations to executives or sales and marketing teams.

Qualitative Research

Research that explains why and where the market is moving and what buyers think:

  • Competitive and market landscape reviews
  • Subject-matter deep dives
  • Strategic assessments of products and positioning
  • Buyer interview programs, buyer perception research
  • Expert interviews and market validation

Outputs can include analyst-written reports and strategy briefs, presentation decks, and live readouts for internal teams.

Reach us at info@wmediaresearch.com to get started.