Tag: technology
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Kokai Turns Two: How TTD Made it a Success Against All Odds
June 6 will be a day of celebration at The Trade Desk’s headquarters. Two years ago on that day, the company launched Kokai, a sweeping redesign of its demand-side platform (DSP) user interface (UI). And after an uphill battle filled with user skepticism and criticism, The Trade Desk has good reason to celebrate: Kokai has…
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Viant Q1 2025 Earnings: Outpacing The Market With Blow-Out CTV Growth
Viant Technology Inc. reported its first quarter 2025 earnings on Tuesday, May 6, 2025. While the company delivered another quarter of revenue acceleration and profitability improvement – exceeding both internal and external expectations – it still seems to fly under Wall Street’s radar, as one can tell from the scarcity of news coverage. Another Quarter…
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Google Keeps Cookies – Now What For DSPs, SSPs, Publishers And Buyers?
Google’s announcement today to keep third-party cookies in Chrome and allow users to decide whether or not to allow them marks a major shift in digital advertising. It’s bringing short-term relief but also uncertainty going forward. Initially planning to phase out these cookies — essential for online ad tracking and targeting — in favor of…
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Google’s Big Antitrust Loss—And What It Means For You
What just happened? On Thursday, April 17, 2025, federal judge Leonie Brinkema in the Eastern District of Virginia ruled that Google has been illegally monopolizing two critical pieces of the online‑advertising stack for more than a decade: ad servers and ad exchanges. The court said Google’s conduct—acquisitions like DoubleClick, feature tweaks that locked publishers in, and preferential…
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WPP Acquires InfoSum: A Lifeline For Brands In A Post-Cookie World
On April 3, 2025, WPP, the world’s biggest agency holding company, announced its acquisition of InfoSum, a leading data collaboration platform known for its privacy-enhancing technology. With this move, WPP doubles down on AI-driven, privacy-compliant data solutions at a time when the advertising industry is grappling with cookie deprecation, platform fragmentation, and heightened consumer privacy…
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Viant Q4 2024 Earnings: Revenue Up, Profit Misses, Stock Down, COO Jokes
Viant Technology reported their fourth-quarter 2024 earnings on Monday, March 3, 2025. Despite impressive revenue growth and significant strategic developments, Viant fell short of market expectations on profitability, leading to an almost 30% drop the day after earnings. Viant is just the latest AdTech vendor after The Trade Desk and Pubmatic to be hung out…
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PubMatic Q4 2024 Earnings: EPS A-OK, But Revenue Miss Gets Punished
PubMatic reported its fourth-quarter 2024 earnings on Wednesday, February 27, 2025, delivering a mixed financial performance marked by robust earnings per share but falling short of revenue expectations. While the company showcased strength in high-growth segments like Connected TV (CTV) and omnichannel video, softer demand from demand-side platform (DSP) buyers and a revenue miss against…
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Publishers’ And Buyers’ Top 6 Priorities: TTD’s Forward 2025 Event
The Trade Desk’s Forward 2025 event, held on February 27, 2025, offered a platform for the company’s biggest clients to showcase their accomplishments and discuss current trends and challenges in digital advertising. Through a collection of in-depth interviews, executives from companies such as Disney, McDonald’s, NBCUniversal, Paramount, Spotify, Tubi, Warner Brothers Discovery and The New…
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Magnite Q4 2024 Earnings: CTV Shines, Mobile And Desktop Not So Much
Magnite reported its fourth-quarter 2024 earnings on Wednesday, February 26, 2025, painting a picture of contrasts: robust revenue growth driven by Connected TV (CTV) exceeded expectations, yet a shortfall in earnings per share raised eyebrows among investors and analysts. This earnings report underscores both the company’s strengths and the challenges it faces as it aims…
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DoubleVerify Acquires Rockerbox: Putting IAS And Human On Notice
The recent announcement of DoubleVerify’s acquisition of Rockerbox for $85 million in cash signals a transformative shift for ad auditing. Announced on February 26, 2025, and slated to close in early Q2 2025, this acquisition, besides adding talent, also extends DoubleVerify (DV) tech stack with powerful new technology. Rockerbox’ (RB) tech not only strengthens DV’s…