Great news for @Facebook. The big question is, how much of that recovery is thanks to FB measures, and how much a bounce-back of ad buyers who fled for Android only to find that its demographics are not as lucrative as are iOS demographics.
If most of the @Facebook recovery is due to buyers returning, not FB product improvements, then FB would still be vulnerable to Google’s impending deprecation of its @Google Advertising ID (#GAID) – and more so than was the case for IDFA.
Meta Embraces AI as Facebook, Instagram Help Drive a Rebound – WSJ
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