Tag: Meta
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TL;DR: Meta Earnings 4Q22 – Recovers From IDFA Deprecation Shock
Great news for @Facebook. The big question is, how much of that recovery is thanks to FB measures, and how much a bounce-back of ad buyers who fled for Android only to find that its demographics are not as lucrative as are iOS demographics. If most of the @Facebook recovery is due to buyers returning,…
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EU Rules Facebook Practice Illegal
Facebook just can’t get a break. The European Union fined it $400M for assuming users’ consent to collect their personal data by placing a provision to that effect in the terms of service. It makes you wonder why FB would have tried this in the first place when #GDPR is quite clear that publishers must…
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Highlights from day 2 of the IAB’s Annual Leadership Meeting
This is one spicy ALM! Conference opening speeches in our industry are usually rather bland affairs consisting of cobbeled together truisms of limited newsworthiness. But not this time. IAB CEO David Cohen, talking about privacy initiatives threatening the advertising industry’s ability to track and target users, went on an all-out assault on Apple, accusing them…