Tag: Google
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Alphabet Q3 2024 Earnings: Future of Search Remains Uncertain
Alphabet’s third-quarter earnings report highlighted a range of advancements in advertising technology, with a focus on AI-driven solutions. As Alphabet strengthens its capabilities in short-form video monetization, AI-enhanced ad placements, and multi-channel performance tools, the company is working to retain its competitive edge amidst growing market pressures. AI Integration in Search and Visual Ad Placements…
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Google Cleans Up After Gemini Fiasco: But Success Is uncertain
Google’s future depends on the success —or failure— of its Gemini chatbot. Following the debacle of Gemini’s launch back in February, Google is now taking steps to clean house. The company recently announced that Prabhakar Raghavan, the head of its search and advertising division on whose watch the troubled release of Gemini happened, will move…
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Likely Scenarios After Google’s About Face On Cookie Deprecation
There was much hand wringing in the industry over the last couple of days on how @Google’s announcement not to deprecate third-party cookies in #Chrome and instead give users a choice might be implemented exactly, and what the consequences might be for revenue. Let’s look at what Google has said precisely and then look at…
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Google: No Third-Party Cookie Deprecation After All?
Big news out of @Google’s Privacy Sandbox team. It “proposes” to not deprecate third-party cookies in #Chrome after all and instead give users the choice to ban cookies browser-wide. If this came to pass, it would be great news for just about everyone in the industry. Publishers would no longer have to fear losing 20%…
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Google Search Summaries: A Step Change For Search Advertising
In a dramatic break with the decades-old traditional search experience, Google announced it will provide AI-based summaries on search results pages at yesterday’s annual Google I/O conference. The new feature, called Search Generative Experience (SGE), is supposed to roll out in the U.S. this week and in other countries later this year. The Search Generative…
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Google Will Blow Through New Cookie Deadline As Well
The new Google timeline for phasing out 3rd-party cookies -the first four months of 2025- is unrealistic as well. There are just too many issues that are still unresolved. I’ve written before about the IAB Tech Lab stating that many functionalities the Privacy Sandbox is supposed to support don’t work. None of these items have…
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Will Apple Use Google’s Gemini LLM To Power Search And Siri?
I would find it surprising if @Apple decided to use Gemini as an extension to its $20B-a-year deal to license search from Google, or, beyond that, to use Gemini to power #Siri. That is for two reasons: One, it has only been three weeks since Gemini showed us the female pope and female Asian Nazi…
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Google’s Gemini: What Is “True”? And Who Decides?
Critics of Google Gemini suggested that the chatbot should just simply “tell the truth” after it produced biased responses. Just tell the truth – fair enough. But – what is true? And who decides? In Western culture, we establish truth in a collaborative process. Free speech and public debate are designed to eventually arrive at…
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What Will Google Do Next About Gemini – And Will It Be Enough?
Yesterday evening, @Google CEO @SundarPichai addressed the botched launch of the company’s @Gemini #chatbot in an email to employees. This was a message intended to boost internal morale and plot a course forward, but also a message to the public at large. The email mainly consisted of finely polished corporate talk, being rather vague on…
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After The ‘Gemini’ Fiasco – What Can Google Do?
$67 billion lost from @Alphabet’s market capitalization today, with the stock down 3.8% at 3 ET. It took the market a while to figure out just how serious the @Google #Gemini launch fiasco is for the company. #LLMs threaten to erode Google’s bread-and-butter business, search, threatening the existence of the company in its current form.…