Tag: Google
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Business Implications of Google’s Botched Gemini Chatbot Release
About a week ago, Google released the version 1.0 Ultra and 1.0 Pro of its AI chatbot Gemini (nee Bard). Tech folks immediately took to taking Gemini through its paces. The results were mixed. On the one hand, testers hailed its advanced capabilities, especially in coding and in text understanding, and its ability to process…
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The Top 6 Ad And Marketing Take-Aways From CES 2024
Google Privacy Sandbox: Signal Loss And Trepidation Nearly every conversation about advertising, marketing and media and entertainment at CES took place under the dread cloud of Google deprecating the use of third-party cookies in its Chrome browser for digital advertising. The company’s “Privacy Sandbox” introduced privacy-focused targeting solutions without relying on third-party cookies. The company…
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Google Begins 3rd-Party Cookie Deprecation – Fallout And Mitigation
After numerous delays, Google is getting serious about deprecating third-party cookies in its Chrome browser. Beginning in January 2024, the company will test its alternative privacy sandbox solution on 1% of all Chrome browsers, affecting about 30 million users worldwide. The plan is to extend that share to all browsers by the end of 2024.…
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Gpt Bing is not Ready – And Users Will be Awed anyway
A lot of talk in the industry about how @Microsoft launched the #ChatGPT even though it is not ready and gives false answers. Or how Microsoft’s “GPT Bing” demo was full of errors and was not called out, but @Google was for just one error in their demo. It’s just a bump in the road.…
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Standout Superbowl Ads
Here’re the standout #SuperBowlAds: Tubi pranked viewers by making them believe somebody took over their device and switched to Tubi and won the SuperClio. https://lnkd.in/giM_PE5w Google showcasing “remove a person from a picture” functionality for their #Pixel phones. https://lnkd.in/g7yZthUa Amazon pulling on the heartstrings with their “Save Sawyer” ad. https://lnkd.in/gQXRAZ_J
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TL;DR: Meta Earnings 4Q22 – Recovers From IDFA Deprecation Shock
Great news for @Facebook. The big question is, how much of that recovery is thanks to FB measures, and how much a bounce-back of ad buyers who fled for Android only to find that its demographics are not as lucrative as are iOS demographics. If most of the @Facebook recovery is due to buyers returning,…
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LLM-Search Hybrids: So Far, Announceware Only
Just a TL;DR on where we are at with large language model-search hybrids: All we have so far is announcements and no products. Availability of #LLM search-hybrids: Microsoft, Baidu, Google Reinvent Search Using Large Language Models