Facebook just can’t get a break. The European Union fined it $400M for assuming users’ consent to collect their personal data by placing a provision to that effect in the terms of service.
It makes you wonder why FB would have tried this in the first place when #GDPR is quite clear that publishers must get users’ explicit consent.
This will make targeting, ad effectiveness and measurement worse on FB in Europe.
Meta’s Ad Practices Ruled Illegal Under EU Law
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