Category: News
-
AppLovin Q1 2025 Earnings: The Most Efficient Biz In All Of Advertising
Outperforming Ad Tech While Ditching Its Gaming Roots AppLovin reported its first-quarter 2025 earnings on Wednesday, May 7, delivering a financial performance that left analysts stunned and investors cheering. The company posted strong topline growth, expanded margins, and continued its transformation into a pure-play advertising platform by shedding the legacy gaming business that once defined…
-
Standout Superbowl Ads
Here’re the standout #SuperBowlAds: Tubi pranked viewers by making them believe somebody took over their device and switched to Tubi and won the SuperClio. https://lnkd.in/giM_PE5w Google showcasing “remove a person from a picture” functionality for their #Pixel phones. https://lnkd.in/g7yZthUa Amazon pulling on the heartstrings with their “Save Sawyer” ad. https://lnkd.in/gQXRAZ_J
-
AWS For Advertising Clean Room Product Available In Preview
Amazon Web Services (AWS) clean room product is now available in preview. AWS for Advertising will be a major provider for SaaS ad tech in no time. The effort is headed up by Adam Solomon, who has an excellent background with similar jobs at Time Inc., Hearst and Lotame. AWS Clean Rooms Presage A New…
-
EU Rules Facebook Practice Illegal
Facebook just can’t get a break. The European Union fined it $400M for assuming users’ consent to collect their personal data by placing a provision to that effect in the terms of service. It makes you wonder why FB would have tried this in the first place when #GDPR is quite clear that publishers must…