Tag: Amazon
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Top Take-Aways From Amazon Ads’ 2024 Unboxed Conference
The 2024 Amazon Unboxed conference, held from October 14-16 in Austin, Texas, was an event that highlighted Amazon Ads’ continued rapid growth and its ambitious plans. As the fourth annual showcase of its ad business, Unboxed 2024 underscored Amazon’s unique strengths across key advertising trends and unveiled several groundbreaking innovations that could further solidify its…
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Why Did Amazon Never Try Radio-Like Ads on Its Echo Devices?
Marketing on @Amazon’s #Echos never went anywhere beyond some intrepid experiments, for example, by Campbell’s Kitchen (recipes) and Tide (stain removal tips). The only thing that might have turned things around for marketers would have been radio-like ads – which to my knowledge, Amazon never tried. Perhaps that was a bridge too far. Certainly, many…
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Walmart is acquiring Vizio: Did Somebody Say “Retail Media Via CTV”?
The deal is a win-win for both partners. For Walmart, it means additional ad revenue from Vizio’s 500+ advertising clients. It also potentially adds Vizio ad technology that Walmart doesn’t already have in its #retailmedia networks (Walmart Connect and Sam’s Club). Walmart also gains distribution for its e-commerce offer via Vizio TV sets. Did anyone say “retail…
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Standout Superbowl Ads
Here’re the standout #SuperBowlAds: Tubi pranked viewers by making them believe somebody took over their device and switched to Tubi and won the SuperClio. https://lnkd.in/giM_PE5w Google showcasing “remove a person from a picture” functionality for their #Pixel phones. https://lnkd.in/g7yZthUa Amazon pulling on the heartstrings with their “Save Sawyer” ad. https://lnkd.in/gQXRAZ_J
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AWS For Advertising Clean Room Product Available In Preview
Amazon Web Services (AWS) clean room product is now available in preview. AWS for Advertising will be a major provider for SaaS ad tech in no time. The effort is headed up by Adam Solomon, who has an excellent background with similar jobs at Time Inc., Hearst and Lotame. AWS Clean Rooms Presage A New…
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TL;DR: Amazon Earnings 4Q22 – Shrinking The Echo Division
What got lost re. Amazon‘s 4Q22 earnings: the 18K layoffs were focused on stores and on *devices* – meaning the #Echo division, which, according to The Economist, lost $2B annually. This could mean that voice-based assistants (#VBA) are slower in coming and/or don’t have a clear business case. Short term, we can perhaps slow down…