Category: Uncategorized
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Bain And OpenAI Partner To Bring AI Into Enterprises – Too Soon?
Bain & Company (@BainAlerts) entered an alliance with @OpenAI to bring the startup’s AI tools into enterprises. Bain targets three segments: One, retail banks, telcos, and utilities. Two, financial services companies. And three, marketing companies. For marketing and advertising, the applications envisioned are automating the creation of ad copy and images as well as targeting…
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TL;DR: Walmart 4Q22 Earnings: Retail Media Thrive on Others’ Signal Loss
Where @Google’s 4Q ad revenue grew by only a little more than 6%, and @Meta’s sales declined by more than 1%, @Walmart Connect’s ad sales increased by 41%. This is a powerful reminder that the signal loss brought upon by Apple’s privacy measures as well as by the @EU’s #GDPR have made #retailmedia, with its…
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Faster, Cleaner, Cheaper: IAB Tech Lab Announces Clean Room Standard
@IABTechLab’s CEO @anthonykatsur announced its draft data clean room standard yesterday. A standardized way to operate clean rooms will greatly enhance all data work – it will be faster, smoother and cheaper. How much of these savings will be passed on to buyers is unclear -perhaps none given that these savings will be hard to…
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Shifting TV Budgets into Digital? Prioritize CTV Over Mobile Video
If you are moving ad budgets from traditional TV into digital, you may want to emphasize connected TV (CTV) over mobile video because it is more effective. A new study by @Comcast found that viewers of mobile video ads saw fewer ads, and of those that they did see, they recalled fewer. The differences were…
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The Top 10 Tips On How To Engage Industry Analysts
A colleague of mine asked me today how companies best engage with industry analysts in order to be successful – here’re are a few pointers. Please add your tips & tricks! First, always remember, analysts must be useful for their clients, meaning you need to give them info that allow them to be useful to…