Category: Uncategorized
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Shifting TV Budgets into Digital? Prioritize CTV Over Mobile Video
If you are moving ad budgets from traditional TV into digital, you may want to emphasize connected TV (CTV) over mobile video because it is more effective. A new study by @Comcast found that viewers of mobile video ads saw fewer ads, and of those that they did see, they recalled fewer. The differences were…
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The Top 10 Tips On How To Engage Industry Analysts
A colleague of mine asked me today how companies best engage with industry analysts in order to be successful – here’re are a few pointers. Please add your tips & tricks! First, always remember, analysts must be useful for their clients, meaning you need to give them info that allow them to be useful to…