@IABTechLab’s CEO @anthonykatsur announced its draft data clean room standard yesterday. A standardized way to operate clean rooms will greatly enhance all data work – it will be faster, smoother and cheaper. How much of these savings will be passed on to buyers is unclear -perhaps none given that these savings will be hard to measure-, but at least the workflow will be smoother and ad campaigns will tend to be more effective.
The IAB Tech Lab also blessed us with an acronym for data clean rooms. It is… DCR! Finally! How did we make it this far without it? Just kidding – isn’t an acronym for an ad technology confirming its coming of age?
Vendors, publishers and buyers have until April 17 to submit comments.
IAB Tech Lab: IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment
Leave a Reply