Category: Uncategorized
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Time For Advertisers To Prepare Tiktok Alternatives
There is now a 50% : 22% majority of the U.S. population supporting a ban on @TikTok in the United States, according to a new survey published by Pew Research. Almost every demographic group is in support, except for the younger-than-30 crowd, TikTok users, and those who do not know that the company is based…
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Adobe FireFly: AI-Based Image And Video Creation Coming To Marketing
GenerativeAI tools that enhance the creative process, and make it faster and more productive, come online in advertising and marketing much faster than you think. Yesterday, we talked about how #largelanguagemodels (#LLM) will help with campaign planning, copy creation and #SEO. Today, @Adobe CEO Shantanu Narayen, at it’s annual @AdobeSummit conference, announced #Firefly – a…
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Cleaning Up The Mess After SVB’s Collapse
The drama of the collapse of Silicon Valley Bank by breakfast on Friday and it’s last-minute rescue by Janet Yellen and President Biden on Sunday has come to a temporary close. Now it’s time to find answers to some hard questions in order to make sure such a calamity does not take place again and…
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TL;DR: The Collapse of Silicon Valley Bank
The Federal Deposit Insurance Corporation (FDIC) has taken over Silicon Valley Bank and created a Deposit Insurance Bank of Santa Clara. Come Monday, clients will be able to withdraw up to $250K (the maximum amount insured by the FDIC). Clients holding more than that will be given receivership certificates and will then have to go through a…
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Highlights From RampUp 2023: Let’s Talk Retail Media, Not Data
You could be forgiven for thinking that @LiveRamp’s annual @RampUp conference in San Francisco would be about all about data and data technology. But it wasn’t really. Instead, retail media was center and front at this year’s @RampUp conference in San Francisco. Admittedly, they were that because they naturally come with better data, and in…
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Mediaocean 2023 Roadmap: 47% of Ad Effectiveness Down To Creative
Forty-seven percent of advertising performance are down to its creative – it is 2x as important as audience reach, 3x as important as branding, and 5x as important as targeting. It’s a whopping 56% if one just looks at digital ads. What’s more, the top 25% of creatives outperform the bottom 25% of creatives by…
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Disney May Sell Hulu to Comcast. That May Mean Worse Ad Products
In a bid to streamline its digital video business, it seems Disney intends to focus on optimizing Disney+ while selling off its share in Hulu to co-owner Comcast in 2024. For advertisers, this may mean worsening Hulu ad products, as telcos typically struggle to make digital media businesses work. All streaming services, even the biggest…
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Two Old Reads Help Chart the Future of Large-Language Models
As a follow up to my post from yesterday on @BainAlerts in essence distributing @OpenAi’s large language model #ChatGPT into enterprises (@WorldofCocaCola being one of the first), here are two old reads that nevertheless help understanding the dynamics that will play out as #LLMs hit the market. Clayton Christensen’s The Innovator’s Dilemma describes how new…
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Bain And OpenAI Partner To Bring AI Into Enterprises – Too Soon?
Bain & Company (@BainAlerts) entered an alliance with @OpenAI to bring the startup’s AI tools into enterprises. Bain targets three segments: One, retail banks, telcos, and utilities. Two, financial services companies. And three, marketing companies. For marketing and advertising, the applications envisioned are automating the creation of ad copy and images as well as targeting…
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TL;DR: Walmart 4Q22 Earnings: Retail Media Thrive on Others’ Signal Loss
Where @Google’s 4Q ad revenue grew by only a little more than 6%, and @Meta’s sales declined by more than 1%, @Walmart Connect’s ad sales increased by 41%. This is a powerful reminder that the signal loss brought upon by Apple’s privacy measures as well as by the @EU’s #GDPR have made #retailmedia, with its…