Tag: social-media
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The Top 10 Advertising News from Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025, held from June 16–20, was a pivotal moment for the advertising industry. With a record 26,900 award entries and a buzz around AI, retail media, and creative commerce, this year’s festival showcased how brands, platforms, and agencies are navigating a rapidly evolving landscape. From groundbreaking partnerships to…
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Amazon and Roku Just Redrew the CTV Map. Here’s What It Means for Advertising And The Trade Desk
At Cannes Lions 2025, Amazon Ads and Roku dropped a bombshell that could reshape the competitive landscape of connected TV (CTV) advertising. The two companies unveiled an partnership that integrates Amazon’s demand-side platform (DSP) with Roku’s CTV operating system, forming the largest authenticated CTV footprint in the United States. Advertisers will now be able to…
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The IAB’s 2024 Ad Spend Numbers: The Top-Five Trends
After a sluggish 2023, U.S. internet ad spend came roaring back last year. The IAB‑PwC report pegs full‑year 2024 revenue at $258.6 billion, up 14.9 % YoY—the strongest gain since the post‑pandemic snap‑back in 2021. Below are the five storylines that jump off the pages of the report—and why each matters to AdTech vendors, publishers, agencies, and brands. 1.…
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Publishers’ And Buyers’ Top 6 Priorities: TTD’s Forward 2025 Event
The Trade Desk’s Forward 2025 event, held on February 27, 2025, offered a platform for the company’s biggest clients to showcase their accomplishments and discuss current trends and challenges in digital advertising. Through a collection of in-depth interviews, executives from companies such as Disney, McDonald’s, NBCUniversal, Paramount, Spotify, Tubi, Warner Brothers Discovery and The New…
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TikTok Ban Looms: Meta And Google Chilling The Champagne
The U.S. Supreme Court upheld a law yesterday that could bring an end to TikTok’s operations in the United States by January 19, 2025 – this Sunday. With more than 170 million American users, the app has become a major player in digital media, offering advertisers access to the coveted, young urban audience. However, national…
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The Top 6 Ad And Marketing Take-Aways From CES 2025
Amazon Revolutionizes Retail Media by Turning Competitors into Customers Amazon Ads took the prize for “Most Important Advertising News At CES” this year. The business recently unveiled the Amazon Retail Ad Services at CES, marking a transformative step in the retail media landscape. The service empowers other retailers to utilize Amazon’s advanced advertising technology to…
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Criteo Q3 2024 Earnings: Can Retail Media Offset Retargeting Losses?
Business HighlightsCriteo reported its third-quarter 2024 earnings on October 30. Gross revenue declined slightly year-over-year (-2% to $459 million), though net revenue grew by 8% (to $266 million) due to lower traffic acquisition costs (TAC). Despite this increase, 8% net revenue growth represents a slowdown from the 13% growth rates seen in recent quarters. Criteo…
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Criteo Q1 2024 Earnings: The Turn-Around Works
Criteo is turning a corner: strong, low double-digit percentage growth for three quarters in a row after anemic growth before. New products’ growth is now able to make up for the losses in the former core retargeting business. It was not always clear they would be able to pull that off. Of those, maybe surprisingly,…
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TikTok Will Stay After Likely Sale, Remain Channel Into Young Demos
At this point, the fracas over TikTok will likely play out like this: The bill forcing TikTok-owner ByteDance to either sell the service or be banned will be passed into law after the November 2024 election. ByteDance will challenge the new law in courts. This may take a couple of years to settle, but eventually…