Tag: digital-marketing
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The Top 10 Advertising News from Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025, held from June 16–20, was a pivotal moment for the advertising industry. With a record 26,900 award entries and a buzz around AI, retail media, and creative commerce, this year’s festival showcased how brands, platforms, and agencies are navigating a rapidly evolving landscape. From groundbreaking partnerships to…
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The Disney–Amazon CTV Pact: A New Power Play in CTV Advertising
On June 17, 2025, at the Cannes Lions Festival, Disney and Amazon unveiled a far-reaching partnership that could reshape the balance of power in connected TV (CTV) advertising. The deal integrates Disney’s Real-Time Ad Exchange (DRAX) directly with Amazon’s demand-side platform (DSP), granting advertisers programmatic access to Disney’s premium inventory – including Disney+, Hulu, and…
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Amazon and Roku Just Redrew the CTV Map. Here’s What It Means for Advertising And The Trade Desk
At Cannes Lions 2025, Amazon Ads and Roku dropped a bombshell that could reshape the competitive landscape of connected TV (CTV) advertising. The two companies unveiled an partnership that integrates Amazon’s demand-side platform (DSP) with Roku’s CTV operating system, forming the largest authenticated CTV footprint in the United States. Advertisers will now be able to…
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Kokai Turns Two: How TTD Made it a Success Against All Odds
June 6 will be a day of celebration at The Trade Desk’s headquarters. Two years ago on that day, the company launched Kokai, a sweeping redesign of its demand-side platform (DSP) user interface (UI). And after an uphill battle filled with user skepticism and criticism, The Trade Desk has good reason to celebrate: Kokai has…
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Criteo Q1 2025 Earnings: Making More From Every Dollar Earned
Criteo reported its first-quarter 2025 earnings on Friday, May 2, delivering financial results that were more impressive under the surface than the headline numbers suggest. While gross revenue growth was flat, and net revenue ex traffic-acquisition costs (TAC) grew only somewhat faster, the earnings call and supporting materials revealed a company in progression—pivoting toward higher-margin…
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Google Keeps Cookies – Now What For DSPs, SSPs, Publishers And Buyers?
Google’s announcement today to keep third-party cookies in Chrome and allow users to decide whether or not to allow them marks a major shift in digital advertising. It’s bringing short-term relief but also uncertainty going forward. Initially planning to phase out these cookies — essential for online ad tracking and targeting — in favor of…
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The IAB’s 2024 Ad Spend Numbers: The Top-Five Trends
After a sluggish 2023, U.S. internet ad spend came roaring back last year. The IAB‑PwC report pegs full‑year 2024 revenue at $258.6 billion, up 14.9 % YoY—the strongest gain since the post‑pandemic snap‑back in 2021. Below are the five storylines that jump off the pages of the report—and why each matters to AdTech vendors, publishers, agencies, and brands. 1.…
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Google’s Big Antitrust Loss—And What It Means For You
What just happened? On Thursday, April 17, 2025, federal judge Leonie Brinkema in the Eastern District of Virginia ruled that Google has been illegally monopolizing two critical pieces of the online‑advertising stack for more than a decade: ad servers and ad exchanges. The court said Google’s conduct—acquisitions like DoubleClick, feature tweaks that locked publishers in, and preferential…
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How Publishers Can Secure Their Future in the Age of Gen-AI Search
The rise of generative AI (GenAI) search engines is reshaping the digital landscape for publishers, threatening their traditional business models in profound ways. Tools like Google’s AI Overviews, OpenAI’s SearchGPT, and Perplexity are increasingly providing direct answers to user queries, reducing the need for users to click through to publisher websites. This shift has already…
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Publishers’ And Buyers’ Top 6 Priorities: TTD’s Forward 2025 Event
The Trade Desk’s Forward 2025 event, held on February 27, 2025, offered a platform for the company’s biggest clients to showcase their accomplishments and discuss current trends and challenges in digital advertising. Through a collection of in-depth interviews, executives from companies such as Disney, McDonald’s, NBCUniversal, Paramount, Spotify, Tubi, Warner Brothers Discovery and The New…