Tag: digital-marketing
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DoubleVerify Acquires Rockerbox: Putting IAS And Human On Notice
The recent announcement of DoubleVerify’s acquisition of Rockerbox for $85 million in cash signals a transformative shift for ad auditing. Announced on February 26, 2025, and slated to close in early Q2 2025, this acquisition, besides adding talent, also extends DoubleVerify (DV) tech stack with powerful new technology. Rockerbox’ (RB) tech not only strengthens DV’s…
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LiveRamp Investor Day 2025: Turning Data into Gold
On Tuesday, February 25, 2025, LiveRamp hosted its annual Investor Day, offering a deep dive into the company’s strategic direction, product innovations, sales momentum, and financial outlook. As a leader in the data collaboration space, LiveRamp is capitalizing on the growing complexity of digital advertising and marketing technology, positioning itself as an indispensable partner for…
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Criteo Q4 2024 Earnings: Amazon Formidable Threat In Retail Media
Criteo reported its fourth-quarter 2024 earnings on Wednesday, February 5, 2025, delivering results that showcased the company’s progress in its pivot toward Retail Media and Commerce Media solutions. This performance underscores Criteo’s resilience and adaptability in the rapidly evolving digital advertising landscape. Business Highlights Criteo’s Q4 2024 was marked by robust growth across key metrics,…
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Marketing Mix Modeling: Why Signal Loss is the Best Thing to Happen to You
As digital advertising undergoes seismic shifts driven by the deprecation of third-party cookies and tightening privacy regulations, Marketing Mix Modeling (MMM) is experiencing a renaissance. Originally a staple of traditional media planning, MMM has re-emerged as a pivotal tool for advertisers navigating the complex landscape of signal loss. This resurgence carries significant implications for advertisers,…
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TikTok Ban Looms: Meta And Google Chilling The Champagne
The U.S. Supreme Court upheld a law yesterday that could bring an end to TikTok’s operations in the United States by January 19, 2025 – this Sunday. With more than 170 million American users, the app has become a major player in digital media, offering advertisers access to the coveted, young urban audience. However, national…
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The Trade Desk’s Acquisition Of Sincera: Bad News For DV and IAS
The Trade Desk (TTD) announced a definitive agreement to acquire Sincera, a digital advertising data company specializing in providing actionable insights, on January 15, 2024. The deal is expected to close in the first quarter of 2025. This acquisition is good news for TTD and advertisers, but bad news for companies like Integral Ad Science…
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The Top 6 Ad And Marketing Take-Aways From CES 2025
Amazon Revolutionizes Retail Media by Turning Competitors into Customers Amazon Ads took the prize for “Most Important Advertising News At CES” this year. The business recently unveiled the Amazon Retail Ad Services at CES, marking a transformative step in the retail media landscape. The service empowers other retailers to utilize Amazon’s advanced advertising technology to…
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The Trade Desk Confirms Smart TV OS. Solidifies CTV Biz. Distri A Challenge
On November 20, 2024, The Trade Desk (TTD) unveiled Ventura, an Android-based smart TV operating system (OS) designed to transform the connected TV (CTV) advertising ecosystem. As the ad tech leader enters an OS market dominated by giants like Roku, Amazon, and Google, Ventura promises a cleaner, more efficient supply chain and a better user…
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Innovid Acquisition Boosts Mediaocean. Now To Make Innvoid Profitable.
Today, November 21, 2024, Mediaocean announced its $525 million acquisition of Innovid. This purchase, which combines two prominent players in the buy-side AdTech ecosystem, signals strategic intent and carries both opportunities and challenges. Upsides for Mediaocean This deal unites Mediaocean’s robust omnichannel advertising infrastructure with Innovid’s cutting-edge connected TV (CTV) solutions. By combining the number…
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PubMatic Q3 2024 Earnings: Resilience Amidst a Shifting Ad Tech Landscape
PubMatic reported its third-quarter 2024 earnings on Tuesday, November 12, 2024. As a key player in the ad tech space, PubMatic continues to navigate a complex market defined by privacy shifts, technological innovation, and intensifying competition. The company’s results for this quarter reveal a story of steady growth, strategic adaptation, and cautious optimism, even as…