Tag: business
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The Top 10 Advertising News from Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025, held from June 16–20, was a pivotal moment for the advertising industry. With a record 26,900 award entries and a buzz around AI, retail media, and creative commerce, this year’s festival showcased how brands, platforms, and agencies are navigating a rapidly evolving landscape. From groundbreaking partnerships to…
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The Disney–Amazon CTV Pact: A New Power Play in CTV Advertising
On June 17, 2025, at the Cannes Lions Festival, Disney and Amazon unveiled a far-reaching partnership that could reshape the balance of power in connected TV (CTV) advertising. The deal integrates Disney’s Real-Time Ad Exchange (DRAX) directly with Amazon’s demand-side platform (DSP), granting advertisers programmatic access to Disney’s premium inventory – including Disney+, Hulu, and…
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Amazon and Roku Just Redrew the CTV Map. Here’s What It Means for Advertising And The Trade Desk
At Cannes Lions 2025, Amazon Ads and Roku dropped a bombshell that could reshape the competitive landscape of connected TV (CTV) advertising. The two companies unveiled an partnership that integrates Amazon’s demand-side platform (DSP) with Roku’s CTV operating system, forming the largest authenticated CTV footprint in the United States. Advertisers will now be able to…
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Kokai Turns Two: How TTD Made it a Success Against All Odds
June 6 will be a day of celebration at The Trade Desk’s headquarters. Two years ago on that day, the company launched Kokai, a sweeping redesign of its demand-side platform (DSP) user interface (UI). And after an uphill battle filled with user skepticism and criticism, The Trade Desk has good reason to celebrate: Kokai has…
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Magnite Q1 2025 Earnings: Forecasts Met, CTV Up, Stock Rallies
Magnite reported their first quarter of 2025 earnings on Wednesday, May 7. While the company delivered solid growth in CTV and beat expectations on multiple fronts, its cautious outlook for the remainder of the year signals that the road ahead may not be smooth. Nonetheless, structural shifts in digital advertising – including growing demand for…
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PubMatic Q1 2025 Earnings: Facing Pressure, Planting Seeds For Growth
PubMatic reported their first quarter of 2025 earnings on Thursday, May 8. In a market where digital ad spending remains unpredictable and supply-side platforms (SSPs) are under intense competitive and economic pressure, PubMatic’s latest quarter was a mixed but revealing moment. The company delivered a modest revenue decline – but beat expectations, remained profitable, and…
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The Trade Desk Q1 2025 Earnings: Back on Track – But Can It Stay Ahead?
The Trade Desk reported their first quarter of 2025 earnings on Thursday, May 8. After a rocky end to 2024, the programmatic ad tech leader has regained its footing, posting strong topline growth, surpassing expectations, and hinting at renewed momentum in the arms race for the open internet. But beneath the surface, The Trade Desk…
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AppLovin Q1 2025 Earnings: The Most Efficient Biz In All Of Advertising
Outperforming Ad Tech While Ditching Its Gaming Roots AppLovin reported its first-quarter 2025 earnings on Wednesday, May 7, delivering a financial performance that left analysts stunned and investors cheering. The company posted strong topline growth, expanded margins, and continued its transformation into a pure-play advertising platform by shedding the legacy gaming business that once defined…
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Viant Q1 2025 Earnings: Outpacing The Market With Blow-Out CTV Growth
Viant Technology Inc. reported its first quarter 2025 earnings on Tuesday, May 6, 2025. While the company delivered another quarter of revenue acceleration and profitability improvement – exceeding both internal and external expectations – it still seems to fly under Wall Street’s radar, as one can tell from the scarcity of news coverage. Another Quarter…
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Criteo Q1 2025 Earnings: Making More From Every Dollar Earned
Criteo reported its first-quarter 2025 earnings on Friday, May 2, delivering financial results that were more impressive under the surface than the headline numbers suggest. While gross revenue growth was flat, and net revenue ex traffic-acquisition costs (TAC) grew only somewhat faster, the earnings call and supporting materials revealed a company in progression—pivoting toward higher-margin…