Tag: business
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Google Keeps Cookies – Now What For DSPs, SSPs, Publishers And Buyers?
Google’s announcement today to keep third-party cookies in Chrome and allow users to decide whether or not to allow them marks a major shift in digital advertising. It’s bringing short-term relief but also uncertainty going forward. Initially planning to phase out these cookies — essential for online ad tracking and targeting — in favor of…
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The IAB’s 2024 Ad Spend Numbers: The Top-Five Trends
After a sluggish 2023, U.S. internet ad spend came roaring back last year. The IAB‑PwC report pegs full‑year 2024 revenue at $258.6 billion, up 14.9 % YoY—the strongest gain since the post‑pandemic snap‑back in 2021. Below are the five storylines that jump off the pages of the report—and why each matters to AdTech vendors, publishers, agencies, and brands. 1.…
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WPP Acquires InfoSum: A Lifeline For Brands In A Post-Cookie World
On April 3, 2025, WPP, the world’s biggest agency holding company, announced its acquisition of InfoSum, a leading data collaboration platform known for its privacy-enhancing technology. With this move, WPP doubles down on AI-driven, privacy-compliant data solutions at a time when the advertising industry is grappling with cookie deprecation, platform fragmentation, and heightened consumer privacy…
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Ten Steps To Future-Proof The Trade Desk
The Trade Desk (TTD), the leading demand-side platform (DSP), finds itself at a critical juncture. The bad news for the company have been coming thick and fast in the last few months. TTD is grappling with significant challenges—intensifying competition from walled gardens, notably Google and Amazon, internal product struggles, and a steep 61% decline in…
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Viant Q4 2024 Earnings: Revenue Up, Profit Misses, Stock Down, COO Jokes
Viant Technology reported their fourth-quarter 2024 earnings on Monday, March 3, 2025. Despite impressive revenue growth and significant strategic developments, Viant fell short of market expectations on profitability, leading to an almost 30% drop the day after earnings. Viant is just the latest AdTech vendor after The Trade Desk and Pubmatic to be hung out…
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PubMatic Q4 2024 Earnings: EPS A-OK, But Revenue Miss Gets Punished
PubMatic reported its fourth-quarter 2024 earnings on Wednesday, February 27, 2025, delivering a mixed financial performance marked by robust earnings per share but falling short of revenue expectations. While the company showcased strength in high-growth segments like Connected TV (CTV) and omnichannel video, softer demand from demand-side platform (DSP) buyers and a revenue miss against…
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Publishers’ And Buyers’ Top 6 Priorities: TTD’s Forward 2025 Event
The Trade Desk’s Forward 2025 event, held on February 27, 2025, offered a platform for the company’s biggest clients to showcase their accomplishments and discuss current trends and challenges in digital advertising. Through a collection of in-depth interviews, executives from companies such as Disney, McDonald’s, NBCUniversal, Paramount, Spotify, Tubi, Warner Brothers Discovery and The New…
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Magnite Q4 2024 Earnings: CTV Shines, Mobile And Desktop Not So Much
Magnite reported its fourth-quarter 2024 earnings on Wednesday, February 26, 2025, painting a picture of contrasts: robust revenue growth driven by Connected TV (CTV) exceeded expectations, yet a shortfall in earnings per share raised eyebrows among investors and analysts. This earnings report underscores both the company’s strengths and the challenges it faces as it aims…
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DoubleVerify Acquires Rockerbox: Putting IAS And Human On Notice
The recent announcement of DoubleVerify’s acquisition of Rockerbox for $85 million in cash signals a transformative shift for ad auditing. Announced on February 26, 2025, and slated to close in early Q2 2025, this acquisition, besides adding talent, also extends DoubleVerify (DV) tech stack with powerful new technology. Rockerbox’ (RB) tech not only strengthens DV’s…
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LiveRamp Investor Day 2025: Turning Data into Gold
On Tuesday, February 25, 2025, LiveRamp hosted its annual Investor Day, offering a deep dive into the company’s strategic direction, product innovations, sales momentum, and financial outlook. As a leader in the data collaboration space, LiveRamp is capitalizing on the growing complexity of digital advertising and marketing technology, positioning itself as an indispensable partner for…