Tag: amazon-echo
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Why Did Amazon Never Try Radio-Like Ads on Its Echo Devices?
Marketing on @Amazon’s #Echos never went anywhere beyond some intrepid experiments, for example, by Campbell’s Kitchen (recipes) and Tide (stain removal tips). The only thing that might have turned things around for marketers would have been radio-like ads – which to my knowledge, Amazon never tried. Perhaps that was a bridge too far. Certainly, many…