Tag: Allison Schiff
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Gpt Bing is not Ready – And Users Will be Awed anyway
A lot of talk in the industry about how @Microsoft launched the #ChatGPT even though it is not ready and gives false answers. Or how Microsoft’s “GPT Bing” demo was full of errors and was not called out, but @Google was for just one error in their demo. It’s just a bump in the road.…
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What’s Missing In Retail Media
Great overview by AdExchanger’s Allison Schiff over what’s missing in the fast-growing #retailmedia segment: “better measurement, more transparency, and (…) standardization.” Standardization is an issue because each RM network is its own walled garden. 85% advertisers feel pressured by retailers to buy from the latters’ RM networks according to the @ANA – a digital version…