Overview
This forecast outlines spending on advertising technology by product segment and by region for the years 2019 – 2022 (actual) and 2023 – 2027 (forecast).
Product Segments Covered
Ad exchanges, ad servers, ad verification, attribution, customer data platforms (CDP), data management platforms (DMPs), demand-side platforms (DSPs), dynamic creative optimization (DCO), identity resolution, privacy compliance, retail media platforms, search engine marketing (SEM), social advertising, supply-side platforms (SSPs).
Regions Covered
United States, Canada, Western Europe, Central and Eastern Europe, the Middle East and Africa, Japan, China, the Asia Pacific region and Latin America.
Figures
Figure 1: Total Spend On Advertising Technology 2019 – 2027 By Region, $B
Figure 2: 2022 Worldwide AdTech Product Segment Market Shares
Figure 3: Spend On Advertising Technology 2019 – 2027 By Product Segment, $B
Tables
Table 1: Total Spend On Advertising Technology 2019 – 2027 By Region, $M
Table 2: Spend On Advertising Technology 2019 – 2027 By Product Segment, $M
Price
$4,995.
Spending by AdTech segment by region, and vendor revenues and market shares are available as custom research upon request from W Media Research based on WMR’s 2023 Global AdTech Forecast And Market Shares Model.
Please send inquiries to info@wmediaresearch.com.
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