W Media Research’s Global AdTech Forecast And Vendor Market Shares Model tells advertising technology vendors which market segments are the most important ones, and what their market shares are in each given segment. It informs agencies, advertisers, and publishers about the most important AdTech spending trends, and which vendors are the most significant ones in each segment.
The model tracks and forecasts spending on advertising technology (“AdTech”) and features two separate data sets.
AdTech Forecast
The model tracks historical spending for the years 2019 – 2022 and forecasts spending for the years 2023 – 2027. Spending is broken down by region and product segment and lists absolute spending as well as market shares for product segments, regions, or both.
- Historical spending on AdTech for the years 2019 – 2022
- Forecast of spending on AdTech for the years 2023 – 2027
- Breakdown by 14 AdTech product categories
- Breakdown by 8 regions
AdTech Vendor Market Shares
The model also tracks historical spending on AdTech by vendor, regions, and products for the years 2019 – 2022. Both absolute numbers and vendor market shares are listed.
- Historical spending on AdTech for the years 2019 – 2022
- Breakdown by 14 AdTech product categories
- Breakdown by 8 regions
- Breakdown by 80+ vendors
Taxonomy
Products
- Ad Exchanges
- Ad Servers
- Ad Verification
- Attribution
- Customer Data Platform (CDP)
- Data Management Platforms (DMP)
- Demand-Side Platforms (DSP)
- Dynamic Creative Optimization (DCO)
- Identity Resolution
- Privacy Compliance
- Retail Media Platforms
- Search Engine Marketing (SEM)
- Social Advertising
- Supply-Side Platforms (SSP)
Regions
- United States
- Canada
- Western Europe
- Central and Eastern Europe
- Middle East and Africa
- Japan
- China
- Asia-Pacific ex China, Japan
- Latin America
AdTech Vendors Covered
Acquia, Acxiom, Adform, Adobe, Amazon, Amperity, Applovin, Appsflyer, Basis Technologies, BloomReach, Bluecore, Branch, Celtra, Chartboost, Cheetah Digital, Connexity, Criteo, Digital Turbine, DoubleVerify, Epsilon, Equativ, Experian, Flashtalking, Freewheel, Google, Human, Index Exchange, Inmar Intelligence, Inmobi, Innervate, Innovid, Instacart, Integral Ad Science, LiveRamp, LocalIQ, Lotame, Magnite, Mail Chimp, Marketing Evolution, Media.Net, MediaMath, Merkle, Meta Platforms, Microsoft, Nexxen (nee Tremor Video, (Tremor) Amobee, (Tremor) Taptica, (Tremor) Unruly), NextRoll, Nielsen, OneTrust, OpenX, Optimove, Oracle, Perion, Pubmatic, Quartile, Quotient Technology, Roku, SAI Global, Salesforce, SAP, Securiti.ai, Simpli.fi, Skai, Stackadapt, Taboola, Teads, Tealium, The Trade Desk, Tinuity, Transunion, Treasure Data, Triplelift, TrustArc, (Twilio) Segment, Unity, (Unity) Ironsource, Usercentrics, Viant, Wunderkind, Yahoo!, Zeta Global.
lEARN mORE
For inquiries, please email info@wmediaresearch.com.
Leave a Reply