2023 Global AdTech Forecast And Vendor Market Shares Model

W Media Research proudly announces: the 2023 Global AdTech Forecast And Vendor Market Shares Model – the industry’s first comprehensive advertising technology spending monitor.

Are you an AdTech vendor who wants to know the total addressable market (TAM) size of your product segments and their growth prospects? Your market share versus that of your competitors? Which other market segments there are that you could branch out into?

Or are you a publisher, brand or agency who wants to know what the most important demand-side platforms, supply-side platforms and attribution services are?

Our Global AdTech Forecast And Vendor Market Shares Model is your answer. The model tracks and forecasts spending on advertising technology (“AdTech”) and features two separate data sets: the AdTech forecast and AdTech vendor market shares.

ADTECH FORECAST

The model tracks historical spending for the years 2019 – 2022 and forecasts spending for the years 2023 – 2027. Spending is broken down by region and product segment and lists absolute spending as well as market shares for product segments, regions, or both.

• Historical spending on AdTech for the years 2019 – 2022
• Forecast of spending on AdTech for the years 2023 – 2027
• Breakdown by 14 AdTech Product categories
• Breakdown by 8 regions

ADTECH VENDOR MARKET SHARES

The model also tracks historical spending on AdTech by vendor, regions, and products for the years 2019 – 2022. Both absolute numbers and vendor market shares are listed.

• Historical spending on AdTech for the years 2019 – 2022
• Breakdown by 14 AdTech Product categories
• Breakdown by 8 regions
• Breakdown by 80+ vendors

Taxonomy

The Global AdTech Forecast And Vendor Market Shares Model breaks out the following AdTech products and regions.

Products

• Ad Exchanges
• Ad Servers
• Ad Verification
• Attribution
• Customer Data Platform (CDP)
• Data Management Platforms (DMP)
• Demand-Side Platforms (DSP)
• Dynamic Creative Optimization (DCO)
• Identity Resolution
• Privacy Compliance
• Retail Media Platforms
• Search Engine Marketing (SEM)
• Social Advertising
• Supply-Side Platforms (SSP)

Regions

• United States
• Canada
• Western Europe
• Central and Eastern Europe
• Middle East and Africa
• Japan
• PRC
• Asia-Pacific ex China, Japan
• Latin America

AdTech Vendors Covered

Our model covers more than 80 of the most essential AdTech vendors:

Acquia, Acxiom, Adform, Adobe, Amazon, Amperity, Applovin, Appsflyer, Basis Technologies, BloomReach, Bluecore, Branch, Celtra, Chartboost, Cheetah Digital, Connexity, Criteo, Digital Turbine, DoubleVerify, Epsilon, Equativ, Experian, Flashtalking, Freewheel, Google, Human, Index Exchange, Inmar Intelligence, Inmobi, Innervate, Innovid, Instacart, Integral Ad Science, Ironsource, LiveRamp, LocalIQ, Lotame, Magnite, Mail Chimp, Marketing Evolution, Media.Net, MediaMath, Merkle, Meta Platforms, Microsoft, NextRoll, Nielsen, OneTrust, OpenX, Optimove, Oracle, Perion, Pubmatic, Quartile, Quotient Technology, Roku, SAI Global, Salesforce, SAP, Securiti.ai, Simpli.fi, Skai, Stackadapt, Taboola, Teads, Tealium, The Trade Desk, Tinuity, Transunion, Treasure Data, (Tremor) Amobee, (Tremor) Taptica, (Tremor) Unruly, Tremor Video, Triplelift, TrustArc, (Twilio) Segment, Unity, Usercentrics, Viant, Wunderkind, Yahoo!, Zeta Global.

Contact sales

To learn more about the Global AdTech Forecast And Vendor Market Shares Model and to purchase it, please email info@wmediaresearch.com or fill out the below message field and include which modules you are interested in.