Expert Research for AdTech Vendors and Publishers

Navigate What’s Next in Advertising Technology

The advertising technology ecosystem is undergoing seismic change – from the shift to Connected TV and the rise of retail media to the impact of privacy regulation, signal loss, and generative AI. With Walled Gardens, DSPs, SSPs, CDPs, and new authentication frameworks all competing for attention, it’s a time of both disruption and opportunity.

W Media Research helps AdTech vendors, publishers, agencies, and brands stay ahead of the curve with custom research, go-to-market support, and strategic consulting. Whether you’re refining your product strategy, building your GTM plan, or assessing market opportunities, our experienced industry analysts deliver insights that help you grow.

What We Offer

Consulting And Thought Leadership

Whether you’re making a big bet or solving a tough challenge, we offer flexible, expert advisory services:

  • Strategy and product roadmap consulting
  • Market entry assessments and vendor evaluations
  • Competitive intelligence and customer sentiment research
  • Business development support

Book an hour, a day, or an annual retainer for ongoing access to our analysts and all published research.

Reach us at info@wmediaresearch.com to get started.

Consulting Retainers

Basic Retainer
Provides unlimited access to the analyst with fast turnaround, full rights to all research output (at least four strategic notes per year), coverage of your latest news to boost visibility, and two ghostwritten or bylined blog posts annually to support your thought leadership.

Premium Retainer
Includes everything in the Basic package, plus quarterly strategic advisory sessions tailored to your priorities, the fourth one being a custom year-end “State of the Industry” presentation covering key trends, risks, and opportunities to inform executive strategy.

VIP Retainer
Builds on the Premium package with the addition of a custom annual TAM study focused on the AdTech segment of your choice—ideal for GTM planning, investor communication, or market sizing.

Retainers are starting at $20,000. Reach us at info@wmediaresearch.com to get started.

Quantitative Research

Uncover the size of your opportunity and track your performance with data you can act on. WMR delivers tailored quantitative research studies including:

  • Total addressable market (TAM) by AdTech segment (DSPs, SSPs, CDPs, or custom-defined)
  • Market share analysis and growth forecasts
  • Buyer and industry sentiment surveys

Here are some examples for our quantitative research deliverables:

  • Interactive Excel models
  • Executive-ready PowerPoint decks
  • White papers for internal or external use
  • Presentations by the analyst to client executive staff

Reach us at info@wmediaresearch.com to get started.

Qualitative Research

When context and expert interpretation matter, our qualitative research gives you the why behind the numbers:

  • Competitive and market landscape reviews
  • Subject-matter deep dives
  • Strategic assessments of products or positioning
  • Message testing for GTM or thought leadership initiative

Examples for qualitative research deliverables are as follows:

  • Analyst-written white papers and strategy briefs
  • Presentation decks tailored for stakeholder engagement
  • Live sessions with analysts for internal teams

Reach us at info@wmediaresearch.com to get started.

Go-To-Market Work

Boost your market presence with compelling content and objective validation. WMR partners with your sales and marketing teams to create go-to-market assets that win deals and build brand authority:

  • White papers and buyer guides
  • Infographics, sales battle cards, and analyst Q&A
  • Blog posts, media articles, and video interviews
  • Fireside chats, keynote speeches, and analyst panels

Reach us at info@wmediaresearch.com to get started.