Tag: walmart
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Walmart is acquiring Vizio: Did Somebody Say “Retail Media Via CTV”?
The deal is a win-win for both partners. For Walmart, it means additional ad revenue from Vizio’s 500+ advertising clients. It also potentially adds Vizio ad technology that Walmart doesn’t already have in its #retailmedia networks (Walmart Connect and Sam’s Club). Walmart also gains distribution for its e-commerce offer via Vizio TV sets. Did anyone say “retail…