Tag: Slotting Fees

Great overview by AdExchanger’s Allison Schiff over what’s missing in the fast-growing #retailmedia segment: “better measurement, more transparency, and (…) standardization.” Standardization is an issue because each RM network is its own walled garden. 85% advertisers feel pressured by retailers to buy from the latters’ RM networks according to the @ANA – a digital version…