Tag: seo
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Google Keeps Cookies – Now What For DSPs, SSPs, Publishers And Buyers?
Google’s announcement today to keep third-party cookies in Chrome and allow users to decide whether or not to allow them marks a major shift in digital advertising. It’s bringing short-term relief but also uncertainty going forward. Initially planning to phase out these cookies — essential for online ad tracking and targeting — in favor of…
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Google’s Big Antitrust Loss—And What It Means For You
What just happened? On Thursday, April 17, 2025, federal judge Leonie Brinkema in the Eastern District of Virginia ruled that Google has been illegally monopolizing two critical pieces of the online‑advertising stack for more than a decade: ad servers and ad exchanges. The court said Google’s conduct—acquisitions like DoubleClick, feature tweaks that locked publishers in, and preferential…
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How Publishers Can Secure Their Future in the Age of Gen-AI Search
The rise of generative AI (GenAI) search engines is reshaping the digital landscape for publishers, threatening their traditional business models in profound ways. Tools like Google’s AI Overviews, OpenAI’s SearchGPT, and Perplexity are increasingly providing direct answers to user queries, reducing the need for users to click through to publisher websites. This shift has already…
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The Trade Desk’s Acquisition Of Sincera: Bad News For DV and IAS
The Trade Desk (TTD) announced a definitive agreement to acquire Sincera, a digital advertising data company specializing in providing actionable insights, on January 15, 2024. The deal is expected to close in the first quarter of 2025. This acquisition is good news for TTD and advertisers, but bad news for companies like Integral Ad Science…
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Google Search Summaries: A Step Change For Search Advertising
In a dramatic break with the decades-old traditional search experience, Google announced it will provide AI-based summaries on search results pages at yesterday’s annual Google I/O conference. The new feature, called Search Generative Experience (SGE), is supposed to roll out in the U.S. this week and in other countries later this year. The Search Generative…