Tag: privacy
-
Likely Scenarios After Google’s About Face On Cookie Deprecation
There was much hand wringing in the industry over the last couple of days on how @Google’s announcement not to deprecate third-party cookies in #Chrome and instead give users a choice might be implemented exactly, and what the consequences might be for revenue. Let’s look at what Google has said precisely and then look at…
-
Google: No Third-Party Cookie Deprecation After All?
Big news out of @Google’s Privacy Sandbox team. It “proposes” to not deprecate third-party cookies in #Chrome after all and instead give users the choice to ban cookies browser-wide. If this came to pass, it would be great news for just about everyone in the industry. Publishers would no longer have to fear losing 20%…
-
Google Will Blow Through New Cookie Deadline As Well
The new Google timeline for phasing out 3rd-party cookies -the first four months of 2025- is unrealistic as well. There are just too many issues that are still unresolved. I’ve written before about the IAB Tech Lab stating that many functionalities the Privacy Sandbox is supposed to support don’t work. None of these items have…
-
The Top 6 Ad And Marketing Take-Aways From CES 2024
Google Privacy Sandbox: Signal Loss And Trepidation Nearly every conversation about advertising, marketing and media and entertainment at CES took place under the dread cloud of Google deprecating the use of third-party cookies in its Chrome browser for digital advertising. The company’s “Privacy Sandbox” introduced privacy-focused targeting solutions without relying on third-party cookies. The company…
-
Google Begins 3rd-Party Cookie Deprecation – Fallout And Mitigation
After numerous delays, Google is getting serious about deprecating third-party cookies in its Chrome browser. Beginning in January 2024, the company will test its alternative privacy sandbox solution on 1% of all Chrome browsers, affecting about 30 million users worldwide. The plan is to extend that share to all browsers by the end of 2024.…