Tag: passive-income
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The Disney–Amazon CTV Pact: A New Power Play in CTV Advertising
On June 17, 2025, at the Cannes Lions Festival, Disney and Amazon unveiled a far-reaching partnership that could reshape the balance of power in connected TV (CTV) advertising. The deal integrates Disney’s Real-Time Ad Exchange (DRAX) directly with Amazon’s demand-side platform (DSP), granting advertisers programmatic access to Disney’s premium inventory – including Disney+, Hulu, and…