Tag: marketing
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PubMatic Q3 2024 Earnings: Resilience Amidst a Shifting Ad Tech Landscape
PubMatic reported its third-quarter 2024 earnings on Tuesday, November 12, 2024. As a key player in the ad tech space, PubMatic continues to navigate a complex market defined by privacy shifts, technological innovation, and intensifying competition. The company’s results for this quarter reveal a story of steady growth, strategic adaptation, and cautious optimism, even as…
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Criteo Q3 2024 Earnings: Can Retail Media Offset Retargeting Losses?
Business HighlightsCriteo reported its third-quarter 2024 earnings on October 30. Gross revenue declined slightly year-over-year (-2% to $459 million), though net revenue grew by 8% (to $266 million) due to lower traffic acquisition costs (TAC). Despite this increase, 8% net revenue growth represents a slowdown from the 13% growth rates seen in recent quarters. Criteo…
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Netflix Q3 2024 Earnings: Rapid Ad Growth, But Monetization Wanting
Netflix presented their third quarter earnings yesterday, October 17, 2024. Here are the earnings highlights relevant to digital advertising. Netflix’ third-quarter earnings show that the company’s advertising business, while still in its early stages, shows remarkable growth, and the company is betting big on ads to bolster its future revenue streams. Yet, as promising as…
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Top Take-Aways From Amazon Ads’ 2024 Unboxed Conference
The 2024 Amazon Unboxed conference, held from October 14-16 in Austin, Texas, was an event that highlighted Amazon Ads’ continued rapid growth and its ambitious plans. As the fourth annual showcase of its ad business, Unboxed 2024 underscored Amazon’s unique strengths across key advertising trends and unveiled several groundbreaking innovations that could further solidify its…
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Outbrain’s Acquisition Of Teads Takes Over Taboola, Supports Stagnant Business
In a major move within the AdTech industry, Outbrain today announced its acquisition of Teads for a staggering $1 billion, primarily in cash. This strategic acquisition creates one of the largest end-to-end platforms for open Internet advertising, adding Teads’ upper-funnel advertising capabilities to Outbrain’s lower-funnel strengths. Outbrain’s net revenue in 2023 was $227 million. With…
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Criteo Q1 2024 Earnings: The Turn-Around Works
Criteo is turning a corner: strong, low double-digit percentage growth for three quarters in a row after anemic growth before. New products’ growth is now able to make up for the losses in the former core retargeting business. It was not always clear they would be able to pull that off. Of those, maybe surprisingly,…
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What HubSpot Acquisition Would Mean For Google – And For Salesforce And Adobe
In recent news, there have been rumors that Google is eyeing an acquisition of HubSpot, a cloud-based customer relationship management (#CRM) and marketing automation platform with an estimated market value of $35 billion. This deal could have significant implications for both companies and the broader tech landscape. Upsides for Google: If this deal goes through,…
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Google Begins 3rd-Party Cookie Deprecation – Fallout And Mitigation
After numerous delays, Google is getting serious about deprecating third-party cookies in its Chrome browser. Beginning in January 2024, the company will test its alternative privacy sandbox solution on 1% of all Chrome browsers, affecting about 30 million users worldwide. The plan is to extend that share to all browsers by the end of 2024.…