Tag: e-commerce
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The Disney–Amazon CTV Pact: A New Power Play in CTV Advertising
On June 17, 2025, at the Cannes Lions Festival, Disney and Amazon unveiled a far-reaching partnership that could reshape the balance of power in connected TV (CTV) advertising. The deal integrates Disney’s Real-Time Ad Exchange (DRAX) directly with Amazon’s demand-side platform (DSP), granting advertisers programmatic access to Disney’s premium inventory – including Disney+, Hulu, and…
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Criteo Q3 2024 Earnings: Can Retail Media Offset Retargeting Losses?
Business HighlightsCriteo reported its third-quarter 2024 earnings on October 30. Gross revenue declined slightly year-over-year (-2% to $459 million), though net revenue grew by 8% (to $266 million) due to lower traffic acquisition costs (TAC). Despite this increase, 8% net revenue growth represents a slowdown from the 13% growth rates seen in recent quarters. Criteo…
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Top Take-Aways From Amazon Ads’ 2024 Unboxed Conference
The 2024 Amazon Unboxed conference, held from October 14-16 in Austin, Texas, was an event that highlighted Amazon Ads’ continued rapid growth and its ambitious plans. As the fourth annual showcase of its ad business, Unboxed 2024 underscored Amazon’s unique strengths across key advertising trends and unveiled several groundbreaking innovations that could further solidify its…