Tag: chrome
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Google: No Third-Party Cookie Deprecation After All?
Big news out of @Google’s Privacy Sandbox team. It “proposes” to not deprecate third-party cookies in #Chrome after all and instead give users the choice to ban cookies browser-wide. If this came to pass, it would be great news for just about everyone in the industry. Publishers would no longer have to fear losing 20%…
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Google Will Blow Through New Cookie Deadline As Well
The new Google timeline for phasing out 3rd-party cookies -the first four months of 2025- is unrealistic as well. There are just too many issues that are still unresolved. I’ve written before about the IAB Tech Lab stating that many functionalities the Privacy Sandbox is supposed to support don’t work. None of these items have…