Tag: artificial-intelligence
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WPP Acquires InfoSum: A Lifeline For Brands In A Post-Cookie World
On April 3, 2025, WPP, the world’s biggest agency holding company, announced its acquisition of InfoSum, a leading data collaboration platform known for its privacy-enhancing technology. With this move, WPP doubles down on AI-driven, privacy-compliant data solutions at a time when the advertising industry is grappling with cookie deprecation, platform fragmentation, and heightened consumer privacy…
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How Publishers Can Secure Their Future in the Age of Gen-AI Search
The rise of generative AI (GenAI) search engines is reshaping the digital landscape for publishers, threatening their traditional business models in profound ways. Tools like Google’s AI Overviews, OpenAI’s SearchGPT, and Perplexity are increasingly providing direct answers to user queries, reducing the need for users to click through to publisher websites. This shift has already…
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A Word To the Wise About Nvidia
Today, Nvidia overtook Alphabet in terms of market capitalization, making it the third biggest U.S. company behind Microsoft and Apple. There has been a lot of talk recently about the stratospheric rise of Nvidia’s sales and stock price. Also, how the company has a lot of room to grow given they are the most important…