Tag: Apple
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Apple Abandoning Car Project, Focusing On AI
@Apple is getting two major advantages out of giving up on its #EV car project. 1. It allows Apple to divert billions of dollars into projects that are easier to realize and promise to have greater margins, too. Those are mainly #artificialintelligence products, but also wearables and mixed reality devices. It is unclear how much…
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The Top 6 Ad And Marketing Take-Aways From CES 2024
Google Privacy Sandbox: Signal Loss And Trepidation Nearly every conversation about advertising, marketing and media and entertainment at CES took place under the dread cloud of Google deprecating the use of third-party cookies in its Chrome browser for digital advertising. The company’s “Privacy Sandbox” introduced privacy-focused targeting solutions without relying on third-party cookies. The company…
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Highlights from day 2 of the IAB’s Annual Leadership Meeting
This is one spicy ALM! Conference opening speeches in our industry are usually rather bland affairs consisting of cobbeled together truisms of limited newsworthiness. But not this time. IAB CEO David Cohen, talking about privacy initiatives threatening the advertising industry’s ability to track and target users, went on an all-out assault on Apple, accusing them…