Tag: ai
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Amazon and Roku Just Redrew the CTV Map. Here’s What It Means for Advertising And The Trade Desk
At Cannes Lions 2025, Amazon Ads and Roku dropped a bombshell that could reshape the competitive landscape of connected TV (CTV) advertising. The two companies unveiled an partnership that integrates Amazon’s demand-side platform (DSP) with Roku’s CTV operating system, forming the largest authenticated CTV footprint in the United States. Advertisers will now be able to…
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Kokai Turns Two: How TTD Made it a Success Against All Odds
June 6 will be a day of celebration at The Trade Desk’s headquarters. Two years ago on that day, the company launched Kokai, a sweeping redesign of its demand-side platform (DSP) user interface (UI). And after an uphill battle filled with user skepticism and criticism, The Trade Desk has good reason to celebrate: Kokai has…
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Google’s Big Antitrust Loss—And What It Means For You
What just happened? On Thursday, April 17, 2025, federal judge Leonie Brinkema in the Eastern District of Virginia ruled that Google has been illegally monopolizing two critical pieces of the online‑advertising stack for more than a decade: ad servers and ad exchanges. The court said Google’s conduct—acquisitions like DoubleClick, feature tweaks that locked publishers in, and preferential…
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WPP Acquires InfoSum: A Lifeline For Brands In A Post-Cookie World
On April 3, 2025, WPP, the world’s biggest agency holding company, announced its acquisition of InfoSum, a leading data collaboration platform known for its privacy-enhancing technology. With this move, WPP doubles down on AI-driven, privacy-compliant data solutions at a time when the advertising industry is grappling with cookie deprecation, platform fragmentation, and heightened consumer privacy…
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How Publishers Can Secure Their Future in the Age of Gen-AI Search
The rise of generative AI (GenAI) search engines is reshaping the digital landscape for publishers, threatening their traditional business models in profound ways. Tools like Google’s AI Overviews, OpenAI’s SearchGPT, and Perplexity are increasingly providing direct answers to user queries, reducing the need for users to click through to publisher websites. This shift has already…
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LiveRamp Investor Day 2025: Turning Data into Gold
On Tuesday, February 25, 2025, LiveRamp hosted its annual Investor Day, offering a deep dive into the company’s strategic direction, product innovations, sales momentum, and financial outlook. As a leader in the data collaboration space, LiveRamp is capitalizing on the growing complexity of digital advertising and marketing technology, positioning itself as an indispensable partner for…
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AdTech Under Trump: M&A Is Back On, More Freedom To Use Data, More H1Bs
Leaving politics aside, focusing solely on the business side of things, Donald Trump’s presidency will likely impact the advertising technology (AdTech) industry and the broader high-tech sector significantly. Key areas of influence include regulatory approaches, trade policies, data privacy, and technological innovation. Mergers And Acquisitions, And VC Investment, Are Back On Under Lina Khan’s Federal…
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Alphabet Q3 2024 Earnings: Future of Search Remains Uncertain
Alphabet’s third-quarter earnings report highlighted a range of advancements in advertising technology, with a focus on AI-driven solutions. As Alphabet strengthens its capabilities in short-form video monetization, AI-enhanced ad placements, and multi-channel performance tools, the company is working to retain its competitive edge amidst growing market pressures. AI Integration in Search and Visual Ad Placements…
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Google Cleans Up After Gemini Fiasco: But Success Is uncertain
Google’s future depends on the success —or failure— of its Gemini chatbot. Following the debacle of Gemini’s launch back in February, Google is now taking steps to clean house. The company recently announced that Prabhakar Raghavan, the head of its search and advertising division on whose watch the troubled release of Gemini happened, will move…
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Criteo and Microsoft Partner In Retail Media
The retail media partnership between @Criteo and @Microsoft is a win for both, even if it suggests Microsoft is getting out of retail media AdTech. As part of the deal, Criteo will provide retail media inventory to Microsoft’s tens of thousands of advertising clients, all of which are seeking ways to battle signal loss by…