Tag: advertising
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Marketing Mix Modeling: Why Signal Loss is the Best Thing to Happen to You
As digital advertising undergoes seismic shifts driven by the deprecation of third-party cookies and tightening privacy regulations, Marketing Mix Modeling (MMM) is experiencing a renaissance. Originally a staple of traditional media planning, MMM has re-emerged as a pivotal tool for advertisers navigating the complex landscape of signal loss. This resurgence carries significant implications for advertisers,…
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The Top 6 Ad And Marketing Take-Aways From CES 2025
Amazon Revolutionizes Retail Media by Turning Competitors into Customers Amazon Ads took the prize for “Most Important Advertising News At CES” this year. The business recently unveiled the Amazon Retail Ad Services at CES, marking a transformative step in the retail media landscape. The service empowers other retailers to utilize Amazon’s advanced advertising technology to…
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Innovid Acquisition Boosts Mediaocean. Now To Make Innvoid Profitable.
Today, November 21, 2024, Mediaocean announced its $525 million acquisition of Innovid. This purchase, which combines two prominent players in the buy-side AdTech ecosystem, signals strategic intent and carries both opportunities and challenges. Upsides for Mediaocean This deal unites Mediaocean’s robust omnichannel advertising infrastructure with Innovid’s cutting-edge connected TV (CTV) solutions. By combining the number…
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Likely Scenarios After Google’s About Face On Cookie Deprecation
There was much hand wringing in the industry over the last couple of days on how @Google’s announcement not to deprecate third-party cookies in #Chrome and instead give users a choice might be implemented exactly, and what the consequences might be for revenue. Let’s look at what Google has said precisely and then look at…
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Google: No Third-Party Cookie Deprecation After All?
Big news out of @Google’s Privacy Sandbox team. It “proposes” to not deprecate third-party cookies in #Chrome after all and instead give users the choice to ban cookies browser-wide. If this came to pass, it would be great news for just about everyone in the industry. Publishers would no longer have to fear losing 20%…
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The Top 6 Ad And Marketing Take-Aways From CES 2024
Google Privacy Sandbox: Signal Loss And Trepidation Nearly every conversation about advertising, marketing and media and entertainment at CES took place under the dread cloud of Google deprecating the use of third-party cookies in its Chrome browser for digital advertising. The company’s “Privacy Sandbox” introduced privacy-focused targeting solutions without relying on third-party cookies. The company…
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Google Begins 3rd-Party Cookie Deprecation – Fallout And Mitigation
After numerous delays, Google is getting serious about deprecating third-party cookies in its Chrome browser. Beginning in January 2024, the company will test its alternative privacy sandbox solution on 1% of all Chrome browsers, affecting about 30 million users worldwide. The plan is to extend that share to all browsers by the end of 2024.…