The major news from Magnite’s latest earnings is simple enough to fit on a bumper sticker: CTV is now the majority of the business, and everything else is just along for the ride.
CTV spending increases across the board for publishers and vendors alike – it seems like digital advertising is turning into a copy of traditional advertising back in the good old days: an overwhelmingly large (C)TV segment, plus a slew of smaller channels such as mobile and desktop.
This research note covers the following:
– Executive Summary
– Revenue By Product Segment
– Revenue By Geography
– Stock Price
– Cash Reserve
– Looking Ahead
– About Magnite
Companies covered: AppLovin, Google, Magnite, PubMatic, The Trade Desk.