Amazon Ads In Q1 2026: Simplicity, Scale, Performance

Reviews the advertising-related items from Amazon’s Q1 2026 earnings report. Amazon Advertising revenue of $17.2 billion, a 22% year-over-year increase from $13.9 billion in Q1 2025. Add the trailing four quarters and you get roughly $72 billion in annual advertising revenue.

This document covers:

EXECUTIVE SUMMARY

OVERVIEW

  • Revenue
  • Revenue by Product
  • Revenue by Geography
  • Netflix and OpenAI partnerships
  • Looking Ahead, SWOT
  • About Amazon

Companies covered: Amazon, Anthropic, Google, Instacart, Meta, Netflix, OpenAI, Target, Vizio, Walmart.