Category: Uncategorized
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The Top Ten Trends In Advertising in 2026
This research note outlines W Media Research’s top 10 trends in advertising for 2026. Next year will be when gradual change in advertising flips into a dramatic step-change, driven mainly by AI. Click below to read more for free.
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TTD’s PubDesk: Making Ads Work Better for Buyers and Publishers
For years, publishers have struggled with a basic problem: understanding what buyers truly value. Everyone in digital advertising talks about transparency, supply path optimization (SPO), and reducing waste, yet publishers have had little visibility why a buyer decides to bid for an impression. The Trade Desk’s new PubDesk product, announced on October 14, 2025, aims…
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PubMatic Introduces Agentic AI: From SSP To End-To-End Ad Platform
By Karsten Weide, Chief Analyst On November 13, 2025, PubMatic showcased the latest progress in how it is using agentic and generative AI throughout its advertising platform at a private demo event. The presentation was led by CMO Johanna Bauman, Dave Neway, VP of Product Marketing, and Nishant Khatri, EVP of Product Management. For nearly…
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PubMatic Q3 2025 Earnings: Positive Outlook Despite Revenue Drop
By Karsten Weide, Chief Analyst Executive Summary PubMatic reported its third-quarter 2025 earnings on Monday, November 10. The independent SSP delivered a quarter that underscored its operational discipline and technological innovation but also the limits of those advantages in an environment of DSP evolution and shifting ad spend patterns. Revenue fell 5% year-over-year to $68…
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Amazon unBoxed 2025: Advertising’s Next Leap Toward Automation
By Karsten Weide, Chief Analyst The Dawn of Agentic Advertising Amazon Ad’s 2025 unBoxed conference, its annual showcase for advertisers and agencies, took place November 9-12, 2025 in Nashville. The message: Advertising is entering the era of intelligent automation, and Amazon is intending to take the lead. The company unveiled a slew of new products,…
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The Trade Desk Q3 2025 Earnings: Slowing Growth, But Solid Profits
By Karsten Weide, Chief Analyst Executive Summary The Trade Desk reported its third-quarter 2025 earnings on Wednesday, November 6, delivering revenue growth of 18% year-over-year to $739 million, comfortably above Wall Street expectations. Adjusted EBITDA climbed 23% to $317 million, maintaining a healthy 43% margin, while net income rose to $116 million. The company once…
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AppLovin Q3 2025 Earnings: The AI Engine Rewriting AdTech’s Rules
By Karsten Weide, Chief Analyst Executive Summary AppLovin reported its third-quarter 2025 earnings on Wednesday, November 5, continuing a streak that has made the Palo Alto–based company one of the fastest-growing players in digital advertising. The results underscored AppLovin’s reinvention from mobile gaming developer to pure-play advertising technology powerhouse – one now fueled almost entirely…
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Magnite Q3 2025 Earnings: Solid – But Does Amazon Hurt Its CTV Biz?
By Karsten Weide, Chief Analyst Magnite reported its third-quarter 2025 earnings on Wednesday, November 5, delivering a net revenue growth of 12% – nothing to get anyone excited, but rock solid. Magnite also showed a net income margin of 15%, continuing its run of consistent profitability. These results reaffirm Magnite’s position as one of the…
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Criteo Q3 2025 Earnings: Beats, Prepping Move To U.S. For Capital
By Karsten Weide, Chief Analyst Criteo reported its third-quarter 2025 earnings on Wednesday, October 29, 2025. The AdTech company delivered the tenth quarter of profitable net growth in a row, powered by Retail Media momentum and disciplined execution. Criteo also announced its decision to redomicile to Luxembourg and set the stage for a future U.S.…
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The Wrapper Wars Are On: The Trade Desk Strikes Back At Prebid
By Karsten Weide, Chief Analyst. At the October 2025 Prebid Summit in New York, The Trade Desk (TTD) threw down the gauntlet to the sell-side establishment. In a presentation led by CEO Jeff Green and Sincera GM Mike O’Sullivan, the company announced that it had forked Prebid’s open-source codebase and launched a parallel auction framework…